Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management
- Strategy and Entrepreneurship
Li, RY., Sousa, CMP., He, X. and Hu, Y. (2022) ''. Journal of Product Innovation Management, 39 (5). pp. 583 - 603. ISSN: 0737-6782
Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y., Sakka, G. and et al. (2022) ''. Journal of Business Research, 142. pp. 200 - 210. ISSN: 0148-2963
Li, RY., Yan, KJ., Yao, N., Tian, K., Xia, S., Yang, X-H. and et al. (2021) ''. Technovation, 114. pp. 1 - 12. ISSN: 0166-4972
Yang, X., Yan, J., Tian, K., Yu, Z., Li, RY. and Xia, S. (2021) ''. Technological Forecasting and Social Change, 173. pp. 1 - 10. ISSN: 0040-1625
Sousa, CMP., Li, RY. and He, X. (2020) ''. Journal of International Marketing, 28 (4). pp. 1 - 20. ISSN: 1069-031X
Sousa, C., Li, RY. and He, X. (2017) 'Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective.', in Leonidou, LC., Katsikeas, CS., Samiee, S. and Aykol, B. (eds.) Advances in Global Marketing A Research Anthology. Cham, Switzerland : Springer, Cham. pp. 169 - 186. ISBN 10: 3-319-61385-5. ISBN 13: 978-3-319-61384-0.