Dr Awele Achi
Lecturer in Strategy and Management
Eastern Gateway 202
- Email: awele.achi@brunel.ac.uk
- Tel: +44 (0)1895 265868
- Strategy and Entrepreneurship
Ocran, AV., Adeola, O., Achi, A. and Hinson, RE. (2024) ''. European Journal of International Management, 24 (1). pp. 123 - 152. ISSN: 1751-6757
Achi, A. (2024) ''. International Journal of Entrepreneurial Behavior & Research, 0 (ahead of print). pp. 1 - 25. ISSN: 1355-2554
Achi, A., Adeola, O. and Achi, FC. (2021) ''. Journal of Business Research, 139 (February 2022). pp. 771 - 781. ISSN: 0148-2963
Achi, A., Adeola, O. and Burgal, V. (2020) 'Let's go green-planet: people, product, packaging, pricing, and promotion (6Ps)', in Foroudi, P. and Palazzo, M. (eds.) Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. London : Routledge. pp. 24 - 37. ISBN 10: 0-367-85570-4. ISBN 13: 978-0-367-42881-5.
Achi, A. and Achi, FC. (2020) 'Mutual aid economy: Exploring the locally generated venture capital approach in igbo business industrial clusters', in Adeola, O. (ed.) Advanced Series in Management: Indigenous African Enterprise. Bingley : Emerald. , 26. pp. 177 - 188. ISBN 10: 1-83909-033-2. ISBN 13: 978-1-83909-034-9.
Achi, A. and Otubanjo, O. (2020) 'An institutional economics-led model of customer service strategy', in Hinson, R., Adeola, O., Lituchy, T. and Amartey, A. (eds.) Customer Service Management in Africa: A Strategic and Operational Perspective. London : Routledge. pp. 55 - 69. ISBN 10: 0-429-03134-3. ISBN 13: 978-0-367-14337-4.
Marfo, S., Adeola, O., Achi, A. and Hinson, RE. (2019) 'Exploring the nation brand perception of Ghana', inPlace Branding. Routledge. pp. 144 - 159.