Dr Geraldine Cohen
Reader (Education)
- Marketing
Research area(s)
- Healthy Ageing Practices - ageing consumers' self-engaged healthy ageing practices in relation to their wellbeing
- Consumer-centred healthy ageing practice frameworks
- Marketing innovation - development and promotion of new ideas, products, services and social constructs - linked to healthy ageing practices
- Healthy Ageing Ecosystems in the context of retirement communities
- Grey Entrepreneurship (management/marketing support for start-ups and SMEs led by grey entrepreneurs).
Research Interests
Research interests: Healthy Ageing Practices; Wellbeing in later life
Methodological preferences: Qualitative Research
Favourite journals: Journal of Business Research; Journal of Marketing for Higher Education; Industrial Marketing Management; The Marketing Review; Marketing Intelligence and Planning
Non-academic beneficiaries of your research: Public health organisations
Research grants and projects
Project details
Collaboration with the Royal Borough of Kensington and Chelsea on the project: “Grenfell and beyond: Exploring differences in digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council for well-being during Covid-19”, funded by the Global Lives Research Centre.
Research links
Co-author network
Similar research interests
- Dr Jessica Chelekis
- Professor John Balmer
- Dr Meng-Shan Sharon Wu
- Dr Vassilis Charitsis
- Dr Yousra Asaad
Research group(s)
- CREAM