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Summary

Dr Lalnunpuia Samuel is a Lecturer in Marketing at Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥ Business School. Prior to joining Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥, Dr Samuel was Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥ Business School. 

He gained a BSc (with placement),  MSc and PhD in Marketing from Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥, and has previously worked as customer representative within the banking industry. Dr Samuel is also the recipient of the Dean's Prize for Innovation and Impact Award for his PhD thesis in 2023.

An important setting for his research are within the areas of digital consumer culture, acculturation, human values to behaviour dynamics and political identity amongst the ethnic/immigrant communities. He recently expands his research interest into AI and public trust. His research findings help to generate insights into developing and investigating the congruent relations between human values and their underlying moral principles that may or may not influence their consumption practices. As an ECR, Dr Samuel has published his research in journals such as Journal of World Business and International Journal of Information Management. He is currently working on a number of working papers focusing on ABS 4 and ABS 3 journals and is an active reviewer for Journal of Macromarketing.

Dr Samuel is also currently serving as the CIM Accreditation Lead for Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥ Business School. 

Qualifications

PhD in Management Studies Research - Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥

MSc Marketing and BSc Business and Management (Marketing) with Placement Year - Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥

CIM Level 4 in Integrated Communications and Digital Marketing

Responsibility

Module leader for the following modules:

• MG 5625 (Strategic Digital Marketing) (Level 7) (Semester 2)
• MG 3038 (International Marketing) (Level 6) (Semester 2)
• MG 2611 (Services Marketing) (Level 5) (Semester 1)

Seminar Leader for the following modules: 

• MG3617 (Tech, Robots and AI in Marketing) (Level 6) (Semester 2)

I will also co-teach MG5547 (Marketing Communications- Level 7) in Semester 1. 

Office Hours (Semester 1):

Please email me at least 48 hours in advance to schedule office hours consultation.

• Wednesday: 14:00-15:00 (Online via Teams)
• Friday: 12:00-13:00 (Face to face -on campus)