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Foroudi, MM. and Foroudi, P. (2023) 'Mixed-methods approach: Combining qualitative and quantitative methods', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 7 - 40. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Foroudi, P. and Dennis, C. (2023) 'Researching and Analysing Business: Research Methods in Practice'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-10777-X ISSN 13: 978-0-367-62064-6

Foroudi, P. and Dennis, C. (2023) 'Introduction', in Foroudi, P. and Dennis, C. (eds.) Researching and Analysing Business: Research Methods in Practice. Abingdon-on-Thames : Routledge. pp. 1 - 6. ISBN 10: 1-003-10777-X. ISBN 13: 978-0-367-62064-6.

Kalsoom, U., Foroudi, P., Melewar, TC. and Chapman, A. (2023) 'Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. pp. 241 - 258. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Foroudi, P. and Cuomo, MT. (2023) 'Business digitalisation: Corporate identity and reputation', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 1 - 4. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Khorrami, M., Foroudi, P. and Haghighinasab, M. (2023) 'Personalisation: The construct and its dimensions', in Foroudi, P. and Cuomo, MT. (eds.) Business Digitalization: Corporate Identity and Reputation. Abingdon-on-Thames : Routledge. pp. 126 - 143. ISBN 10: 1-003-40128-7. ISBN 13: 978-1-032-51235-8.

Zha, D. (2023) 'Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing', in Cuomo, MT. and Foroudi, P. (eds.) Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management. Abingdon-on-Thames : Routledge. ISBN 10: 1-003-26378-X. ISBN 13: 978-1-032-20485-7.

Cuomo, MT. and Foroudi, P. (2023) 'Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-26378-X ISSN 13: 978-1-032-20485-7

Foroudi, P. and Cuomo, MT. (2023) 'Business Digitalization: Corporate Identity and Reputation'. Abingdon-on-Thames: Routledge. ISSN 10: 1-003-40128-7 ISSN 13: 978-1-032-51235-8

Marvi, R., Foroudi, P. and Fakhreddin, F. (2023) ''. International Journal of Hospitality Management, 115. pp. 1 - 20. ISSN: 0278-4319

Zha, D., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963

Zha, D., Marvi, R. and Foroudi, P. (2023) ''. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545

Mahavarpour, N., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 160. pp. 1 - 23. ISSN: 0148-2963

Ruiz-Alba, JL., Abou-Foul, M., Nazarian, A. and Foroudi, P. (2022) ''. Information Technology and People, 35 (7). pp. 2470 - 2499. ISSN: 0959-3845

Foroudi, P., Marvi, R. and Colmekcioglu, N. (2022) ''. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4355 - 4388. ISSN: 0959-6119

Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N. and Khodayari, M. (2022) ''. Journal of Business Research, 149. pp. 663 - 689. ISSN: 0148-2963

Jerez Jerez, MJ., Melewar, TC. and Foroudi, P. (2021) ''. Journal of Hospitality and Tourism Research, 47 (7). pp. 1215 - 1243. ISSN: 1096-3480