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Research area(s)

• Data Analytics
• Multilevel analysis (MSEM, MLM)
• Digital Business/Marketing
• Mixed method (Quant + Qual)
• Cyber Security
• Design Science
• Business Model
• Multicultural Research

Research Interests

My research interests have two streams. First of my research interest revolves around improving the effectiveness of information security through the socio-technical artefact. Second, my interest is that analyze the social situation drawing upon data analytics techniques.

Grants