Dr Syed Muhammad
Reader - Strategy and Entrepreneurship
Eastern Gateway 202i
- Email: syed.muhammad@brunel.ac.uk
- Tel: +44 (0)1895 267289
- Strategy and Entrepreneurship
Research area(s)
Syed’s research is interdisciplinary and focusses on technological innovations, digital footprints, big data, digital marketing, digitalization and privacy and security etc. His research has a particular focus on digital future, interaction with cutting edge technological platforms, adaptation and dark side behaviour of IOT/AI etc. His research output has contributed to strategy and consumer behaviour, brand reshoring, digital and social media marketing and privacy and security on digital platforms.
Research Interests
- Digital Footprints
- Technology adoption and adaptation (cutting edge platforms)
- Digital consumer attitude and behaviour
- Privacy and Security
- Big Data
- Digitalisation
- Smart city and digital transformation
- Strategic digital transformation
- Dark side behaviour of AI/IoT etc.
- Entrepreneurship and entrepreneurial mindset
