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Summary

Youngok Choi is Professor of Design and Programme Director for MA Design Strategy and Innovation & Design and Branding Strategy at the College of Engineering, Design and Physical Sciences, Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥. Her research specialises in Design Policy and Strategy, Social Innovation and User Experience (UX). She is Module Leader for DM5502 Design Research (MA Design Programmes and PhD in Design), DM5557/60 Design Research Project and DM5500 Dissertation (MA Design Programmes). 

Youngok has taken on the role of Principal Investigator or Co-Investigator for various research and innovation initiatives funded by UKRI (UK Research and Innovation), industry, government bodies and public organisations. These projects have been funded by AHRC (Arts and Humanities Research Council), EPSRC (Engineering and Physical Sciences Research Council), Samsung Electronics, and Samsung Design Europe. She has also spearheaded international knowledge transfer programmes in Design management and Service Innovation.

Youngok has been invited to international design conferences and events as a keynote/invited speaker, including the User Centred Design conference, the Opening Symposium at Gwangju Design Biennale (GDB) and the International Conference on Global Cultural and Creative Industries. She is a committee member of the BSI (British Standards Institution), a steering committee member of Europe K-TAG (Korean Technology Advisory Group) at KIAT (Korea Institute for Advancement of Technology), and the editorial board of Design Works Journal.

Qualifications

PhD in Design Management, Lancaster University

MA in Design Strategy and Innovation, Ïã¸ÛÁùºÏ²Ê½ÁÖéÖ±²¥

Fellow of the Higher Education Academy (FHEA)

Responsibility

Professor in Design

Programme Director for MA Design Programmes: Design Strategy and Innovation, Design and Branding Strategy